Pushing the Boundaries of Fashion – Bracelets that Teach Coding
Yes, you read that right. There is a bracelet that can teach you how to code.
Pink Think’s new visionary product blends social interaction, fashion and education in a manner to get girls excited about learning a difficult topic. Founder Makada Ricketts promises that if you are able to write a sentence that you too can learn how to code this bracelet. While it’s designed for younger girls, in reality this new bracelet breaks down a new language in a way that anyone can learn the basics.
You may be pondering where this revolutionary idea came from. Either that or you are like me and envying the creative genius behind it.
The goal behind this stylish bracelet is actually not to derail current fashion trends. It is created solely to engage girls in career tracks that are currently male dominated.
Did you know that through elementary school girls are actually very interested in science and math? Then something happens in junior high and girls lose their interest.
There are multiple potential culprits in this lost interest. You can discover the first, or lack there of, in a jaunt through the toy aisle. Until recently, girls lacked options to explore strategy, building and math through games. Innovators like Debbie Sterling, founder of GoldieBlox, have tackled the toy aisle by creating engineering focused outlets that appealed to girls.
In addition to the lack of option, girls find other interests organically. Socializing with friends and discovering the most recent trends take the forefront. Math and science take a back seat to other academics.
Unfortunately, for most girls, these topics never resurface to the forefront again.
This leads up to a notable absence or small percentage of women in STEM related fields. Makeda Ricketts decided to do something to fix that. She dove into the heart of the problem: the middle school years.
Personally I think developing a business model around teenagers sounds like tackling the wild west head on. Trends are only in season for the length of a Snapchat. Getting teens to think anything “is cool” seems like a modern mystery to me. It goes right there with Snapchat for that matter.
Makeda, on the other hand, has found her stride here. She wins the admiration and attention of scores of young girls. What’s more is she is getting them excited about the possibilities of incorporating technology into their lives.