29: Ethical Baby Blankets Saving Newborns – Kate Marie Grinold Sigfusson (Babies4babies)

In case you haven’t looked at a calendar lately or been bombarded with a slew of ads, Mother’s Day is this Sunday. Amazing how it can sneak up on us!
To celebrate, I am dedicating this entire week to incredible organizations supporting moms and newborns.
Today’s episode dives into the ethical clothing line Babies4Babies. This exciting startup is taking the textile world by storm with high-end baby swaddles that not only give new moms the ability to comfort newborns but also help save four lives in developing countries. The other unique element to this textile business is that founder Kate Marie Grinold Sigfusson also demands that her supply chain remains clean.
In short, this is far from common practice in today’s fashion industry.
Kate Marie describes her standards as simple. She wants a quality product that is made ethically from a factor that isn’t harming the environment. While simple to state, it’s a tall order in today’s manufacturing standards.
Yet somehow this tenacious startup founder accomplishes just that.
Once sure her supply chain is clean, she brings her textiles over to America to have a made in the U.S.A. product.
Overall, I’m blown away by the lengths she goes to for ensuring that her product is high quality, environmentally friendly, and socially impactful products that mothers love giving their little ones.
Listen in to hear Kate Marie’s powerful story how one dedicated individual launched a socially conscious baby product line and developed key partnerships to leverage her business to save lives.



  • Do well, but first, do good.

Memorable Moment

  • “We (millennials) were the first generation that was told not only that we could change the world for the better, but that we should. We grew up with this fire in our bellies.”
  • “We wrap babies up in a swaddle like a little baby burrito.”

Recommended Reading

  • “Behind the Beautiful Forevers: Life, Death, and Hope in a Mumbai Undercity,” Katherine Boo

How to Make a Positive Impact

  • Just consider your purchasing power. Consider what you are buying, how you are spending your dollars and what does that mean. This isn’t to create guilt, but rather to empower you.

Connect with Babies4Babies

When a baby company steps up to create change, saving newborn lives around the world, it's time to take notice. This is social enterprise at its best.